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PlayStation Network Gaining Traction with Casual Market

Posted April 8, 2011 by James Brightman

PlayStation Network has seen a ton of growth in recent years, and Sony was more than happy to talk about it on a PlayStation analyst day. Lazard Capital Markets' Colin Sebastian has noted that PSN is quickly becoming a more popular platform for the casual and social market, which should bode well for PS3 broadening its demographics.

"Online continues to ramp on PSN. The PSN currently has 75M registered accounts WW (half of which are in NA), with over 1.4B pieces of content downloaded since launch. PSN appears to be gaining traction tapping into the casual and social gaming market with titles such as Angry Birds which is the most downloaded game through the PSN most downloaded paid game through the PSN for January and February 2011. PSN is also seeing good success with freemium/microtransaction models," he said.

Sebastian noted that Sony's success in bringing more casuals to the PS3's online network could be key for the future growth of the platform. "We think this could be a significant move for PSN because it can allow casual game publishers, in addition to traditional game publishers, to leverage the PS3 as a gaming platform," he said, adding, "We were encouraged by the free-to-play demo of Sodium."

James Brightman has been covering the games industry since 2003 and has been an avid gamer ever since the days of Atari and Intellivision. He was previously the EIC of GameDaily Biz.

1 Comments

superiorgodcomplex
April 9, 2011

Seeing how Angry Birds sold for $3.99, with a recent sales price of $1.99, I can believe that it's sold a lot. I won't believe the comment that it's the most selling until I see actual numbers. When you consider the fact that most games that are comparable to Angry Birds, in terms of quality, sell between. $0.99-$5.99, and the lack of a "name brand", I can understand the popularity. I can also understand because most games that actually have a story/point sell for around $9.99-$14.99, more people would opt for the cheaper game if they're looking to pass some time. Oh and I noticed a lot of.people, like me, saying they only bought it to see what all the hype was about, and not actually liking the game.