In recent months, PlaySpan has built a video marketplace where users can browse through video samples and then pay for a complete show if they decided they like it. Today, the company is adding a fifth major source of videos for the market in a deal with Japanese anime film provider Funimation Entertainment.
By itself, the Funimation deal may not be a big one. But PlaySpan is starting to build an interesting business that targets users with common interests. PlaySpan built its game marketplace using its virtual goods technology. In that marketplace, users can play free-to-play games, where they start playing for free and then pay real money for virtual goods. Across the PlaySpan Marketplace, users can spend their virtual currency on goods in a wide variety of games. That kind of offer has proven interesting to millions of gamers.
PlaySpan is betting those gamers will also spend money on videos that appeal to the same kind of interests. This is just one more example of digital video businesses chipping away at the traditional TV and movie marketplace.
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