Big Fish Games announced today that it has enhanced its partnership with PlayFirst. Starting tomorrow, Big Fish will provide customer and e-commerce support for PlayFirst’s distribution portal, while PlayFirst will have access to Big Fish's over 2,500 catalog games, including Mystery Case Files, Hidden Expedition and Drawn.
“We have an excellent relationship with PlayFirst – one cultivated over several years of partnership,” said Jeremy Lewis, Big Fish Games president and chief executive officer. “PlayFirst is very successful in developing brand loyalty, thanks to their strong portfolio of award-winning, engaging games, including the Diner Dash, Chocolatier and Dream Chronicles series. We look forward to generating a greater lifetime value for PlayFirst’s online traffic though superior customer retention and data-driven merchandising of our vast catalog of content.”
“We are excited to work with Big Fish Games because of their phenomenal track-record and relentless dedication to delivering a great customer experience,” said Mari Baker, PlayFirst president and chief executive officer. “This agreement allows us to focus on continuing to develop and publish best-selling games while at the same time creating a better experience for our customers on PlayFirst.com.”
