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Physical Game Sales Accounted for 80-90% of All Sales in 2009

Posted August 3, 2010 by Ben Strauss

A recent report from the Entertainment Merchants Association (EMA) has revealed that physical sales of games accounted for a vast majority of overall sales in 2009, despite growing digital distribution sales in the games business.

The report stated that overall prerecorded video content sales, including those of DVDs, Blu-rays and other digital devices grew 2.8% to 3.5 billion units last year. The combined sales totaled $17.9 billion in 2009, “over 9 times the revenue generated by digital sales, and 80% to 90% of paid video game software acquisitions were on physical media,” the report said.

"While there has been a great deal of focus recently on the slippage of revenues in the DVD market, the untold story is that consumers' embrace of home entertainment remains very strong and packaged media is the preferred delivery instrument," said Bo Andersen, president and CEO of EMA. "Digital distribution is clearly an important segment of the home entertainment market and will continue to grow in market share in the coming year. While it is tempting for industry outsiders to say 'disc is dead,' as the saying goes, reports of its demise are grossly exaggerated."

Ben is a recent graduate of Xavier University.  You can see him ramble on about gaming, gamification, military-related gaming and manly things on his Twitter @Sinner101GR.

1 Comments

Lardyrevenger
August 4, 2010

Bo's droppin' Twain quotes.




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