The Dreamcast for many hardcore gamers ranks up there as one of the greatest systems of all time. Ten years have now passed since its launch on 9/9/99 and today current EA Sports president Peter Moore looked back at Sega's last hardware hurrah and his time overseeing the Dreamcast business.
Although Moore in an interview last year with The Guardian talked about pulling the plug on Dreamcast, in his new blog post today he clarifies the situation:
"Allow me this forum to correct one misconception about the final days of the Dreamcast. As we emerged from the Christmas selling season of 2000 and collated the sales data in the following January, it was evident that we were falling short of the critical mass target we had set ourselves for continued investment (read: ongoing losses) in the hardware business. Sega of Japan had rightly set sales goals for the North American market for that critical period, and as strong as our numbers were, they fell short of where we needed to be to continue. The decision was made, from Japan, to pull the plug and begin the transition to becoming a multi-platform third party developer and publisher. We at SOA, while disappointed, were in full agreement that this was the only real course of action, and it was with a heavy heart that I hosted the conference call on January 31st, 2001, announcing that Sega was ceasing manufacturing of the Dreamcast console. The call on the decision was made by SOJ. The conference call to announce the decision was conducted by SOA."
Moore also talked about how proud he was to lay the groundwork for today's online gaming. "In our heart of hearts, we worried that we would not be there for the entire journey, but it was with great pride that with our Sega Sports games in particular, that we ushered in the era of connected interactive entertainment," he said. "I don't think it is an overstatement to say that the Dreamcast and it's online network laid the ground for what we all take for granted today - online game play, linking innumerable gamers from around the world to play, compete and collaborate, as well as enabling new content to be delivered in addition to that which was delivered on the disc. As rudimentary as those first dial-up game play experiences were, we proved that it could be done, and that gamers were clamoring for competition that extended past whomever was sat next to you on the couch at the time."
Moore added, "Many saw the Dreamcast as a spectacular failure, a last-gasp effort by a once-powerful player in the industry to remain relevant (and solvent). If measured by longevity and the ultimate financial outcome, they were right. But the Dreamcast had a profound and lasting impact on the world of video games. Isao Okawa, the Chairman of Sega Enterprises and the driving force behind the Dreamcast, tragically passed away two months after that fateful January conference call. He had a vision that a game console, combined with the power of the internet, could bring people together in ways that were previously unimaginable. He didn't live to see that vision come to fruition, and his beloved Dreamcast couldn't survive to play a role in the powerful world of connected gaming we all enjoy today, but it certainly lit the spark, and that we should never forget..."
Check out more at the full blog post, and also be sure to read our take on Dreamcast as the first real "modern" gaming console.

2 Comments
12 months ago
Not only was the Dreamcast the first console to have online functionality out of the box, it also had the first console MMORPG before the term was even coined. That, to me, shows how far ahead of the curve they were.
Rarely, though, do such innovators see a return on their investment.
12 months ago
Man remember seeing Soul Calibur for the first time? How about Jet Grind Radio? Shenmue! Even Ecco was a masterpiece.I remember dreamcast games being bright and colorful and full of life. Too advanced.
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