Peak Games announced that it has acquired Kammelna Games. The Saudi company will help it tap into the emerging Turkey and Middle East North Africa (MENA) region.
"Peak Games is capitalizing on a growing market opportunity in Turkey and MENA, and has been able to successfully exploit its first mover advantage and deliver culturally relevant games, vaulting it to the #4 position on the list of the world's largest social games companies," said Michael Pachter, Managing Director Equity Research of Wedbush Securities. "The company's strategy is paying off, as the region has one of the highest levels of user engagement and ARPU in the world."
Peak's lineup now includes the popular Middle-Eastern card game Baloot, in addition to their multiplayer synchronous game titles Okey, Okey Plus, 101 Plus and published titles such as Happy Farm. They'll be able to bring Baloot to new platforms, including Facebook and mobile, and launch new titles across multiple platforms in the Arabic language.
"We have added Kammelna to the Peak Games family because of their profound understanding of MENA players and their focus on creating culturally relevant, multiplayer social games -- where Peak already has an expertise with millions of users," said Sidar Sahin, chief executive officer and founder of Peak Games.
The MENA region is expected to have 400 million players by 2015 and has a highly engaged social gaming community. More than two-thirds of Internet users play games online in Saudi Arabia and the country has one of the highest average revenue per user (ARPU) in social gaming worldwide.
