PC Gaming Alliance (PCGA) today revealed its 2009 Horizons Report. One of the primary findings of the worldwide PC gaming industry was that revenue from PC games was $13.1 billion in 2009, up 3 percent from 2008; this total not only includes retail (which has been declining in recent years for PC) but also online ads and gaming and digital distribution.
"The most notable trend in recent years has been the movement to digital distribution and payment for subscriptions, and the growing popularity with consumers of online games as a service," said Randy Stude, PCGA president and Intel director. "In 2009 we saw North America and Europe experience a rapid uptake in purchasing virtual items. This model is what drove growth in Asia and we think it is just starting to come to Western markets."
The study found that subscription titles diminished over the past year due to a lack of participation for older products and lack of major releases. Boxed retail releases saw the biggest downturn and now account for less than 20 percent of all revenue. While most European and North American countries saw revenue declines, Asia Pacific continued to expand rapidly and free-to-play and social network games are growing worldwide.
"In our surveys of PC gamers in North America and Europe we found that over 70% indicate they have bought a full game online. Furthermore, over 50 percent indicate that they have bought a virtual item," said DFC Analyst David Cole. "This is very positive because, when done successfully, companies in Asia have found the digital distribution model to be significantly more profitable than the traditional retail boxed goods business."
To find out more about the PCGA and the Horizons Report, please visit www.pcgamingalliance.org.
16 Comments
4 months ago
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4 months ago
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4 months ago
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4 months ago
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4 months ago
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4 months ago
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4 months ago
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