med-img

Pachter: 200,000 is the 'Acid Test' for PS3 Sales

Posted August 18, 2009 by James Brightman

The PS3 Slim and the console's new $299 price is all the buzz right now, but what effect the price cut will actually have on consumers in this tough economy remains to be seen. It'll surely stimulate the PS3 market, but to what extent? We already heard from several analysts on the matter, and now Wedbush Morgan Securities' Michael Pachter has weighed in as well.  

"The real question is do we get a year-over-year lift or not?  We'll clearly get a sales boost over the last few months, but the acid test is whether monthly sales go back to 200,000 plus," Pachter told IndustryGamers. "I think that they will, and I think that this is good for the industry.  The next question is whether the sales increase from PS3 is purely additive or whether it comes at Microsoft's expense.  If Microsoft sees sales go down year-over-year, they may have to cut themselves (likely by $50) before too long.  I think that they stay at $299 for a while, perhaps till November, and only cut if they see Sony's sales at 2x the 360 sales level."

We'll certainly be watching the situation closely. It could be a very interesting Fall/Holiday season, especially if Microsoft and Nintendo introduce price cuts of their own.

James Brightman has been covering the games industry since 2003 and has been an avid gamer ever since the days of Atari and Intellivision. He was previously the EIC of GameDaily Biz.




Newsletter

Sign up for our FREE morning newsletter outlining the day's top stories, and the[a]listdaily for game marketing news.

Sign up