Oberon Media is launching its Blaze platform today to allow casual game publishers to spread their social games to any platform. The aim is to make it easy to publish a game anywhere and thereby dissolve the barrier between games on Facebook and games on casual web sites or phones.
Within a couple of days, developers will be able to adapt their games to the Blaze platform and then publish it on a variety of Oberon’s distribution sites, which reach 50 million monthly active users across 150 game web sites. Ofer Leidner, chief strategy officer at New York-based Oberon, said partners such as AT&T are already using the Blaze platform; in the case of AT&T, it is launching Oberon-distributed games on its own web site, dubbed AT&T Games.
Oberon is one of many casual game companies that grew up in the pre-Facebook era and are now busy adapting to life after Facebook. Earlier this year, it launched its own social features for its casual games.
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