Japanese technology firm Digital Media Professionals said today that it is the designer of the graphics chip for Nintendo’s 3DS, which stole the show last week when it was unveiled at the E3 video game conference. The 3DS can display stereoscopic 3D images without requiring users to wear glasses. As such, it’s a technical marvel that could set Nintendo apart from the competition.
DMP’s design is called the PICA200. Founded in 2002, DMP creates graphics chip designs that it licenses to other companies to manufacture, using a business model that is similar to Imagination Technologies, which supplies graphics chip designs to Apple’s iPhone.
Nintendo has been experimenting with stereoscopic 3D for more than 15 years, dating back to its failed Virtual Boy experiment. DMP managed to beat out much bigger companies including Advanced Micro Devices, Imagination Technologies, Nvidia, and ARM.
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