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Nintendo Wii U Targeting a 'Different Consumer'

Posted December 1, 2011 by M.H. Williams

Nintendo doesn’t have a release date for its new Wii U console yet, but many wonder if Wii consumers will jump to the new platform readily.  According to Nintendo of America president Reggie Fils-Aime in an interview with Time, that’s the wrong question as the two consoles aren’t meant for the same audience.

“The consumer buying Wii hardware today is going to be a different consumer than the one who will be buying Wii U in the future. This is the first holiday that the Wii is available at $149.99 or below, so its an expanded demographic we’re reaching. These are consumers who have heard about Wii for the past couple years, but at $199 or $249 it was economically out of their reach,” he said.

Despite what Nintendo thinks, this lady wants the Wii U on Day One.

Nintendo is hoping the Wii will become the gateway drug for the Wii U.

“We haven’t announced pricing for Wii U, but you can definitely expect that pricing is going to be different and that the games are going to be different. We do believe that Wii and Wii U will coexist for some time. As we drive the install base of Wii, we’re really setting people up to take their gaming library and be able to transfer it over to Wii U.”

The consoles do share controllers so the jump is not completely out of the question. Is the blue ocean ready to go HD?

M.H. Williams has been writing in some form or another for ten years and has been a hardcore gamer since the NES first graced American shores.  You can catch him on Twitter as @AutomaticZen, Google+ as himself, or on his personal Facebook page.

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