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Nintendo Has 'Absolutely No Interest' in Facebook Gaming

Posted March 16, 2010 by James Brightman

Social gaming, particularly on Facebook, has exploded in the last year and it was one of the biggest buzz words last week during the Game Developers Conference. More and more traditional game publishers are looking to offer their products in the social space, and it's one of the reasons Electronic Arts shelled out hundreds of millions on Playfish. We've said it before, and we'll say it again: we think Nintendo's incredible IP portfolio could do brilliantly on Facebook.

In our interview with Nintendo of America president Reggie Fils-Aime, we asked him if Nintendo might brave the social gaming waters to bring Mario or Animal Crossing to a social network like Facebook. For now, Nintendo doesn't have any plans, but Reggie did admit that Nintendo will have to look at the space as it continues to mature.

"You know, we are very fortunate in having fantastic franchises. And we believe those franchises are integral in driving our installed base and creating an environment where we and third-party publishers can create business opportunities. The social gaming space is very interesting, and the elements within that space of truly bite-sized, morsel-sized entertainment and micro-transactions is very interesting. But the concept of our franchises being leveraged in that way is, at least right now, something that we have absolutely no interest in," he told us.

"We want the next great Zelda experience to be on one of our own platforms. We want the next great Pokemon experience to be on one of our platforms. For us, that's what motivates the consumer to buy software, buy hardware and to create this environment for us and others to participate in. Now, that's not to say that we're not looking at the social gaming phenomenon, looking at micro-transactions – I mean, we have to in order to continue being leaders in this industry. But it's not a place in the near-term that you'll see our franchises."

James Brightman has been covering the games industry since 2003 and has been an avid gamer ever since the days of Atari and Intellivision. He was previously the EIC of GameDaily Biz.

30 Comments

Martin Reimer
March 24, 2010

Shame they could do some really great cross promotion with their new console games and Facebook games.

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March 28, 2010

why is that? Facebook application are really popular. For example I play iPhone Poker and I want to play on my nintendo,too

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May 5, 2010

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May 7, 2010

Yes, considering declining revenues, I think Nintendo should at least dip a toe into the water of social gaming.
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