Electronic Entertainment Design and Research (EEDAR) and The Nielsen Company jointly announced today that they're collaborating to create the "ultimate comprehensive solution for video game industry research." Under the deal, data from the Nielsen Video Game Tracking service (which provides a weekly survey of more than 1,200 active gamers) will be integrated into EEDAR's GamePulse, a web-based dash-boarding and on-demand research application. This integration should be available by next March.
"This enhanced service will enable licensed clients of both the Nielsen Video Game Tracking and GamePulse services to view consumer awareness, purchase intent and demographic information for upcoming and historical games directly within GamePulse," the companies explained.
“It is incredibly important to the long term health of the video game industry that, where commercially feasible, competition be replaced with collaboration,” said EEDAR Chairman Greg Short. “By allowing our clients - the world’s leading publishers, developers, creative agencies and financial groups - to access and integrate historically competitive data-sets into EEDAR’s industry leading GamePulse service, we dramatically increase the value of each discrete source by providing contextual cross-data insights via a highly accessible and intuitive interface.”
“We are excited to partner with EEDAR on this initiative,” added Mike Flamberg, Director of Client Consulting at Nielsen, “but more importantly, I think our clients are the real winners. The integration of Nielsen’s unparalleled consumer metrics from Video Game Tracking within EEDAR’s GamePulse will further enable our clients to make disciplined, data driven decisions. This level of rigor and objectivity is becoming invaluable in this increasingly high stakes industry.”
