Electronic Arts today announced that they will be launching a new racing collective with top drivers and cars from street, drift, GT racing and time attack. Called “Team Need for Speed,” these drivers include Vaughn Gittin Jr., Matt Powers, Edward Sandstrom, Patrick Soderlund and “Mad” Mike Whiddett, who will wear the Need for Speed brand in a variety of events.
“Driving for Team Need for Speed is a great honor,” said Mad Mike Whiddett, Team Need for Speed driver and champion drifter. “I love the pure creativity and insane competition of drifting and partnering with Need for Speed is perfectly aligned with my personal and professional passions.”
“Team Need for Speed” will star in a 12-part film series talking about the various personalities on the team and their cars. Additionally, EA will expand its Formula D sponsorship to include a Need for Speed Lounge.
“Team Need for Speed launches an aggressive initiative designed to bring the core brand values of Need for Speed into the real world,” said Keith Munro, VP of Marketing for EA. “By partnering with these tastemakers and by creating these specific programs, Need for Speed goes beyond the game into the real world of automotive lifestyle culture.”
