Olivier Comte, Namco Bandai Partners VP, had a chance to discuss the very controversial DRM solution that Ubisoft has been utilizing for several games now. He believes it's a "good strategy," but consumers and even some developers see the DRM as limiting and unfair. For the time being, however, he sees the idea as a sound investment in the fight against piracy.
Comte argues that even though the system is good strategy, it needs to evolve to prevent such debacles as the Assassin’s Creed II server attack. “I will be very honest. I think it's a good [approach] for one reason: I have no alternative today," he said. "Is the best one? Certainly not but as of today if I can make something else I'll do it, but it's better to do something than not do something.”
"At the moment they are doing a good strategy," he said.
While other developers recognize that DRM is a problem, and even some believe it is a dying strategy, Comte made it clear that the industry needs “to put another system in place.” He stated: “We are analyzing all of the situations. We have seen what Ubisoft and EA are doing, we've seen what Sony have announced for PS3 and it's clear that we need to make some choices."
"I'm convinced that whatever system you put in place you can be sure that two hours before putting it out it'll be cracked in Russia. I think that the combat against piracy is very complicated because it's very complicated to explain to a 12-year-old that drag and dropping a file on a PC is piracy - he was born with this.”
[Thanks CVG]
