The hype is starting to build, and with E3 only two weeks away, Activision is ramping up Modern Warfare 3’s media blitz. Announced by Infinity Ward community strategist Robert Bowling, the first gameplay trailer for the next Call of Duty is set for release May 23 during the NBA Western Conference Finals at 6PM PST.
MW3 was ‘officially’ leaked just last week, inciting a pleasant response from Activision at the time. The publisher is coming off of two incredibly successful titles from the franchise: Modern Warfare 2 and Black Ops. Modern Warfare 3 is already ramping up, with Infinity Ward, Raven Software and Sledgehammer Games all working to get the game shipped in time for Activision’s mandated yearly release schedule.
Both EA and Activision have been quite heavy on the marketing for their big shooter titles. EA has started heavy marketing for Battlefield 3, which hopes to finally bring down the popular Call of Duty franchise.
News for both titles will assuredly be forthcoming, as E3 is just around the corner.
