Rumors started swirling earlier today that Midway's company title would be dissolved now that that the Warner Bros. acquisition has been finalized. However, Geoff Mogilner of Midway said to Joystiq that the dissolution of the Midway name was premature.
"The name and the mark are owned by Warner Bros. and it is up to them to figure out the branding strategy," said Mogilner. "They [WB] bought the assets and the trademark and all the copyrights and the logo and all that ... to say the name is dead, it's silly but, ya know, it's premature -- the company Midway Games, Inc. still exists."
As for Midway's Newcastle and San Diego studios, their future is still up in the air. "At this point, as long as they're open, we can still get bids," noted Mogilner. "We're actively trying to figure out that situation. We were required (and it was prudent) to give notice to the people at those studios."
When contacted, a spokesperson for WBIE simply told IndustryGamers, "We are not yet commenting on Midway." We'd be surprised if the Midway name wasn't at least kept around as a publishing label, but Warner Bros. may be looking to emphasize their corporate brand name above all else.
