While Sony is banking on 3D taking off for movies, televisions and games, Microsoft as a company has a much less vested interest in the technology. Microsoft insists that Xbox 360 is ready for 3D gaming right now, but the company also isn't pushing 3D since it believes it's going to take some time before consumers will embrace it.
That said, it would seem that Microsoft does indeed believe that 3D gaming will get big. Speaking to BusinessWeek, Chris Lewis, vice president for Microsoft's interactive entertainment business in Europe, commented, “We are two to three years away from that, till the price point comes down, till the experience is sufficiently social, that you don’t sit there with big glasses on and don’t talk to your family. That will happen, there’s no doubt.”
For now, instead of focusing on 3D, Microsoft is hoping to broaden its Xbox audience with the launch of Kinect, which Lewis says should give the console another 5 years of life on the market. "Kinect really gives us, I think, a very genuine additional five years,” he said. “What Kinect does is broaden us out to users that we weren’t addressing in the past.”
2 Comments
August 24, 2010
Didn't this site post something from Aaron Greenburg not too long ago downplaying 3D?
You can't talk to your family wearing glasses? lol
August 24, 2010
Yes, Greenberg and MS in general have been downplaying 3D the whole time while also making the point that 360 is already '3D compatible' but this is the first time I've heard MS actually acknowledge that it's something they think could get big.