Madden NFL 10 on Wii Sells Just 67K Copies

EA Sports' latest Madden was easily the best selling title for the month of August, racking up close to 2 million unit sales across its five SKUs. The Wii SKU, however, which EA put extra effort into redesigning with an all-new visual style and other Wii-specific features, only managed to sell 67K copies, The NPD Group has told IndustryGamers. 

As EEDAR analyst Jesse Divnich previously commented, it may just be that gamers who shifted from PS2 to Wii this generation may also have shifted their gaming tastes and aren't as interested in Madden anymore... at least not Madden on the Wii. The previous Madden with "All-Play" on the box didn't do very well either. 

When IndustryGamers last met with EA Sports boss Peter Moore, we asked him about the problem of Madden on Wii. He responded, "...we believe we've got that formula right, the marketing right, and we've got two great athletes on the cover. The game is a blast... but again, ask me when the first NPD numbers come out and I'll tell you."

It looks like we'll have to ask him again!  

Update: An EA Sports representative told us that they couldn't address the game's sales because the company's in a quiet period before the close of EA's fiscal quarter on September 30. That said, EA is "pleased with the leap in quality that the Madden franchise has made across all platforms."