Valve recently took much of the industry by surprise when it announced that Steam would be coming to Mac. While some have wondered how big an impact being on Mac would have on Valve's download service, the director of Steam development John Cook believes it will be very important.
“We consider this to be the biggest event in Steam's history since the service was first launched,” said Cook to Joystiq. “There are several people involved, from the UI team working on Mac support in the Steam client to graphics engineers working on the native version of Source and our games. It's a big effort.”
“We recently announced Portal 2 in cooperation with the Steam community, and that's an example of the transition we're going through between entertainment as a product and entertainment as a service,” he continued. “Another example of entertainment as service would be the 100+ updates to Team Fortress 2 that we've released since it launched in 2007. As a result of that on-going service of Team Fortress 2, our highest sales for the product actually occurred 18 months after we launched. In general, service businesses need to be as close to and as connected to their customers as possible. In order to support entertainment as a service, you need open, high performance Internet clients, and the Mac does a great job at that.”
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May 5, 2010
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