Lou Castle, who left EA Los Angeles to head up InstantAction as its new CEO last summer, will be opening the 2010 LOGIN Conference with a keynote that discusses current and future alternative methods of digital distribution as well as a "case study in the business philosophies and technologies employed in launching the new InstantAction site, InstantAction.com." Castle will talk about the lessons learned from the reinvention of InstantAction so that others can find suitable solutions for their content or distribution service.
"I'm extremely honored to share InstantAction's learning with the distinguished online game industry attendees at LOGIN 2010. I look forward to being educated and inspired by such a targeted event," said Louis Castle, CEO of InstantAction.
"LOGIN has a proud history of providing compelling keynote speakers that keep our attendees engaged and excited about being a part of this wonderful industry; Lou Castle is sure to keep that tradition," said Cynthia Freese, Executive Director of the LOGIN Conference and Co-Founder of Evergreen Events. "It's rare for someone who was so entrenched in the more traditional, brick-and-mortar side of the games industry make such an astonishing leap to online games, especially someone with Lou's level of clout and recognition. We are thrilled to have him as our first keynote, and can't wait to hear what insight and anecdotes he shares with the conference."
LOGIN, now in its fourth year, is designed to examine all aspects of the online game industry, including MMOs, virtual worlds, and social games across consoles, PCs, browsers and mobile platforms. The event will take place from May 10th to May 13th at the Seattle Waterfront Marriott Hotel facing the Puget Sound. LOGIN continues its call for speakers - two weeks are left. Prospective speakers should visit this page for more details.
