Live Gamer has announced that it has acquired gamerDNA Media and BrandPort. The video game ad network and the engagement advertising platform will become Live Gamer Media, designed to complement Live Gamer’s micro-transaction offerings.
“Launching Live Gamer Media through the acquisitions of two impressive companies - gamerDNA and BrandPort - offers advertisers a one-stop partner for connecting with gamers in a whole new way," said Andrew Schneider, president and co-founder of Live Gamer, “We’ve brought together the reach of display with the innovation and high-engagement levels of virtual goods incentive video - both gamers and advertisers win.”
The new Live Gamer Media will offer advertisers a mixture of players, from hardcore to social, with the ability to advertise products with display, rich media, video and social media.
"Virtual items sales and advertising are the business models driving revenue in the games industry today," said Billy Pidgeon, analyst with M2 Research. "Merging advertising and transactions creates more growth opportunity, more quickly, for both publishers and advertisers."
