med-img

LEGO and Star Wars Renew Licensing Contract

Posted February 13, 2012 by Ben Strauss

The continued opportunity for Lego Star Wars games has been secured, thanks to a licensing extension deal penned by Lucasfilm and The Lego Group.  The popular brands have been working with one another for some time now, notably in the gaming market. 

Lego has confirmed that the brand remains “a core Lego franchise,” and that well over 30 million units for the Lego Star Wars games have been sold worldwide.  

Ben is a recent graduate of Xavier University.  You can see him ramble on about gaming, gamification, military-related gaming and manly things on his Twitter @Sinner101GR.

Comments

Newsletter

Sign up for our FREE morning newsletter outlining the day's top stories, and the[a]listdaily for game marketing news.

Sign up