Valve today released the sales statistics for Left 4 Dead 2 after two weeks of availability. The co-operative zombie shooter title has sold over two million copies at retail, boosted by several “Black Friday” promotions in North America.
"Left 4 Dead 2 is off to a great start with strong support at retail and great reviews from the press," said Doug Lombardi, VP of marketing at Valve. "Meanwhile the title has already been played by over 1 million Xbox LIVE Gold account holders, and news regarding L4D2 DLC 1 is coming very soon."
It seems like the $25 million spent on Left 4 Dead 2 advertising, detailed in our two stories covering the campaign, has paid off.
2 Comments
December 1, 2009
So this is just for 360 and Pc retail copies? I wonder what the breakdown for system was.
December 1, 2009
Yeah, it was just retail. I would guess that 360 sold a lot better, but if you add in PC Steam digital sales it might be closer than we think. I'd love to get a breakdown on this too.