Kongregate CEO Jim Greer recently opened up details about his company during a Reddit Q&A session. He noted that the web game portal is breaking even and is expected to be profitable by the end of 2010, with about two-thirds of the money coming from ads, and about one-third from Kongregate currency called kreds.
“8.5 million unique visitors per month (per Google Analytics) 21 million hours played per month (that's how long people are on a game page). Can't give a hard revenue number unfortunately because our investors probably wouldn't be psyched about that. I can say that we are currently breaking even, and should be consistently profitable this year,” wrote Greer [thanks Gamasutra]. “We've done three rounds of funding totalling $9 million. The first was an angel round led by Reid Hoffman, who is the founder of LinkedIn and investor in Facebook, Flickr, Last.FM, among others. Then an VC firm called Greylock invested $5 million - they are also investors in Facebook, LinkedIn, Digg, Pandora, Zipcar, Redfin, Redhat, etc. Then Jeff Bezos put in $3 million. This was his personal money, not Amazon's.”
He also noted that only about 10 percent of Kongregate's users are female, which of course is vastly different from typical casual and social game portals.
1 Comments
April 9, 2010
Hi, I think his platform with virtual goods are on track to earn $500,000 to a million dollars in total revenue this year.
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