While the Harry Potter movie series is finally wrapping up with Harry Potter and the Deathly Hallows Part 2, the franchise won't end there. J.K. Rowling today announced “Pottermore” to further the Harry Potter adventure.
Time says the site will sell the Harry Potter novels in eBook form for the first time (and will sell them exclusively) and will also feature audiobooks in several different languages. Rowling will also have 18,000 words of background information that she's had for years and will share with eager fans.
While the site won't strictly be an MMO, it will have interactive graphic elements resembling the first book in the series, Harry Potter and the Sorcerer's Stone. Still, Rowling wanted to keep it firmly in the "literary experience" so the site more resembles a pop-up book, even while users are "joining" Hogwarts.
The site will enter a beta of sorts on July 31 for one million lucky fans who gain early access, letting them influence the design of the site until the full launch on October 1, 2011.

