Despite gains by Rock Band in the past couple years, the Guitar Hero brand is still probably the most recognized name in music gaming. Having a brand that popular and well known necessitates certain considerations, according to Activision U.K. MD Andrew Brown.
"Things like Guitar Hero has forced us to have that new approach – because we are selling a brand that’s as respected as the likes of the iPhone or Harley Davidson," said Activision U.K. media director Andrew Brown to MCV. "If you watch TV now, you’ll see Guitar Hero in the sitcoms and the advertisements. That’s the level of the brand awareness, and you can’t do anything with a brand like that unless you manage it properly over a long period of time. So the long-term view is something we’ve developed. There’s still lots to do, and you can’t change the industry, but that’s our objective."
Guitar Hero might be big right now, but if the current trends continue, it might be on the leading edge of a music genre burnout.
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