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GDC 10: MySpace Goes Gaga for Games

Posted March 10, 2010 by David Radd

[IndustryGamers would like to thank EA Sports for sponsoring our trip to GDC this year]

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MySpace today announced that they have launched their new MySpace Games experience at GDC 2010. Available at myspace.com/games, it's designed to help users find and share games more easily and give developers additional analytic tools.

“Nearly one-third of MySpace users engage daily with games. We believe the new experience will empower even more of the MySpace audience to discover, share, and showcase games, which along with music and movies, are core to our content strategy,” said Mike Jones, MySpace Co-President. “We’ve been working with our developer partners to understand where they’d like to see MySpace go; based on that feedback we started rebuilding MySpace Games. These are the first steps in offering robust tools for developers to help their businesses thrive.

Additionally, MySpace unveiled the Neon iPhone application, which allows users to play their MySpace games on the iPhone.

“We are impressed with MySpace’s renewed commitment to deliver a great gaming experience to their users and our players," said Marianne Borenstein, vice president of platform relations and player experience at Playdom. “We have worked closely with them to develop a roadmap that will improve promotional and viral channels on the platform. The gallery is the first of many new initiatives we’re excited to see roll out.”

David Radd has worked as a gaming journalist since 2004 at sites such as GamerFeed, Gigex and GameDaily Biz.




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