IndustryGamers - Informing the Games Industry

GameStop Will Begin Selling PSN DLC At Retail

Posted November 11, 2010 by M.H. Williams

GameStop announced today that it would begin selling PlayStation Network-based downloadable content in its retail stores nationwide. GameStop has developed a new system in partnership with platform holders Microsoft and Sony, which allows consumers to purchase digital add-ons for titles in GameStop stores. Any form of payment that is valid at a GameStop store can be used to purchase the content, including credit cards, cash, or game trade-ins.

"As part of our digital strategy, our goal is to help make extended game play of popular titles discoverable for our customers," said GameStop President Tony Bartel. "In many cases, customers aren't even aware of certain add-on content for their favorite video games, and our in-store DLC centers are a great way to discover what's available."

"DLC content, which typically costs between $10 and $15, also makes terrific holiday gifts for gamers who enjoy playing titles with available add-on content. To make this work, we partnered very closely with Microsoft and Sony to link our point of sale directly into their systems in order to provide customers with instantaneous access to the DLC they wish to purchase. We anticipate we'll complete the nationwide rollout of Sony DLC within a few short weeks in order to service customers during the busy holiday shopping season."

Consumers can ask their local GameStop for more information, or use the Interactive Game Guide at more than 1,600 retail locations. Beginning next week, DLC can also be purchased via the GameStop website.

M.H. Williams has been writing in some form or another for ten years and has been a hardcore gamer since the NES first graced American shores.  You can catch him on Twitter as @AutomaticZen, Google+ as himself, or on his personal Facebook page.