GameStop is among the most important brick-and-mortar game retailers in the world with thousands of locations in the U.S and elsewhere. Still, digital distribution is coming on quickly to the gaming industry, and the retailer wants to be prepared for the coming changes by appointing Chris Petrovic as General Manager of Digital Media. Petrovic will lead GameStop’s digital strategy, helping to make digital media a bigger part of the company's business along with looking for acquisition targets.
“As the digital world of gaming and entertainment evolves, GameStop is well positioned to do what it does best – help create markets. This includes identifying and effectively participating in emerging trends in casual, browser and mobile gaming,” indicated Daniel DeMatteo, Chief Executive Officer, GameStop. “While we are currently one of the leaders in the online PC game retail space through our recently relaunched GameStop Casual Digital Store, we are also committed to supporting our unique and vast footprint of brick and mortar stores and knowledgeable associates with a smart digital business platform.”
Petrovic has worked over a decade in senior management positions at various companies. He held senior level positions with portfolio companies like drkoop.com, Buzztone.com and BannerGreetings.com and worked with a venture capital firm Prime Ventures, later becoming Vice President of Corporate Strategy and Business Development for theglobe.com. Petrovic then became President of Business Development for AG Interactive, conducting strategic business and product development for American Greetings' interactive division. He was most recently Vice President of Digital Media at Playboy Enterprises, helping develop and execute the company’s global online and mobile initiatives, working across online and mobile platforms and with companies like THQ Wireless and Jolt Online.
