Games have changed tremendously in the last 20-something years and so has the print business. GamePro, one of just a few magazines that this editor picked up regularly in his youth, is about to undergo another major change, IndustryGamers has learned today. Starting with the Winter 2011 edition hitting newsstands on November 8, GamePro will become a quarterly magazine.
The publishers at GamePro Media are aiming to make the magazine a more interesting and relevant "coffee style" publication that provides readers valuable content beyond what most gamers are getting nowadays online. The new GamePro will offer "a visually stunning, tactile experience and rich, engaging editorial."
The new magazine will now be roughly 15 percent larger in actual size and also feature more than 50 pages of additional content compared to the old monthly. IndustryGamers has been told that GamePro is aiming for a higher production value akin to what you might see in Edge. It'll sell for $9.99.
The company is also positioning the new GamePro as the "ultimate buyer's guide" for gamers, since it'll be on sale for 90 days during the peak game-buying months of November, March, June and September. GamePro believes this will better serve advertisers as well.
“We all know the print landscape has changed over the last several years and gamers in particular are reading print in a very different way,” said Marci Yamaguchi Hughes, President of GamePro Magazine. “We’re proud of the passionate community and loyal audience we’ve built on GamePro.com who seek the latest news and information. With our move to a quarterly publication, enthusiasts will have a go-to resource for the best games to purchase during the heaviest buying periods of the year.”
"Every aspect of GamePro’s new design represents a decision that our enormously passionate editorial team debated and obsessed over until we got it exactly right,” added GamePro Vice President of Content Julian Rignall. “And we couldn’t be more excited about what we’re building.”
