Currently, Gameloft offers titles in Asian markets though the ngmoco and OpenFeint mobile platforms for feature phones. According to publishing Senior Vice President Gonzague de Vallois, Gameloft is looking into developing its own competing network.
"Yes, that's also something that we are working on, and investigating to see if it makes sense to. We always value the consumer experience, so if it makes sense to add this component to our games, then we will do it -- and that's something we are studying now,” de Vallois told Gamasutra.
Gameloft is looking to increase the strength of its connection with consumers, much like EA was when it launched Origin, but the company still has a strong relationship with the owners of ngmoco and OpenFeint.
"As Gameloft, we want to keep a direct relationship with the consumers, so we feel it can be dangerous that we have somebody in the middle, that will dictate whether the consumer will take,” de Vallois said.
"Those guys have been pretty successful in Asia -- DeNA and GREE -- and we have a strong presence in Japan, so we've been working with them in Japan. On the feature phone business, not yet on the smartphone business. DeNA, mainly," he added.
