Halfbrick announced that it is taking the Angry Birds route with licensed stuff that runs the gamut from board games to hats and cell phone covers for Fruit Ninja. They're teaming up with "leading consumer product companies" that include Mattel, Jazwares, Basic Fun and Nanco.
"Fruit Ninja continues to be one of the most popular apps in the world, with a nearly 2-year run on the Top 10 Paid App lists worldwide. Working with partners to create Fruit Ninja products has always been part of our long-term plan, but we have been very selective, both in choosing our partners and in approving their products. The end result is a strong coordinated product line-up that will start hitting shelves this week and later this and next year," said Shainiel Deo, Halfbrick's CEO. "For the first time, we're creating characters and personalities around the fruit that players slice through. I'm confident that the Fruit Ninja community will love these products."
