The second of Zynga’s high profile marketing collaborations in FarmVille, Dreamworks Animation and Zynga announced today that ‘Megamind’, Dreamworks new film, will be getting a new space within the game. The film’s lead character will launch his own Mega-Farm theme park within the title, bringing characters from the film to digital life. The film is scheduled for release this Friday, November 5.
The event will last only 24 hours, but stands as the first feature-film promotion done with FarmVille. Players who interact with the space have a chance to get the special ‘Mega-Grow’ item, which allows them to instantly grow crops, in addition to a collectible item for display within their farms.
“FarmVille’s extraordinary reach in the social media and gaming space is unparalleled and we are thrilled to work with Zynga to bring Megamind into their online world,” said Anne Globe, Head of Worldwide Marketing for DreamWorks Animation. “Through this first-of-its-kind global collaboration, we look forward to reaching movie lovers and FarmVille fans in innovative and engaging ways on their very own farms starting tomorrow.”
“We’re excited to bring one of the most highly anticipated films of the year to FarmVille and create a unique entertainment experience for FarmVille players worldwide,” said Manny Anekal, Global Director of Brand Advertising at Zynga. “It’s an innovative and fun way to connect Megamind and DreamWorks Animation fans through the world’s most popular social game.”
