There’s been an explosion in support for the Facebook platform from developers and publishers alike. Facebook is the place to be to reach new consumers, if you can create the right experience. Facebook founder Mark Zuckerberg says that the social network is on track to reach a heady milestone sometime next year.
Zuckerberg told an audience at the Cannes Lions International Advertising Festivals that the site will have 1 billion users in the future. At the current rate, user growth doubles every six months.
“It is almost a guarantee that it will happen,” he said. “We are down to just four countries where we aren't the leading social network. If we succeed there is a good chance of bringing this to a billion people. It will be interesting to see how it plays out.”
Zuckerberg also talked about the shift into accelerated growth in foreign markets. “We know that a country has tipped when local-to-local connections outnumber local to foreign.”
Finally, he added that the company going public remains an option “at some point.”
