Zynga, the maker of FarmVille and other popular social games, is preparing for an alliance with Japan’s Softbank investment firm as a way to break into the fast -growing Japanese market, VentureBeat has learned.
Japan is seeing significant growth in social gaming, even the U.S. shows signs of a slowdown.
Mark Pincus, the CEO of Zynga, had backing from a Softbank affiliate for one of his previous companies, SupportSoft.
The biggest maker of social games on Facebook, Zynga has been growing quickly. Its games are played by 252 million people every month, according to AppData. The company has seen a lot of that growth happen in the U.S., where Americans embrace Facebook in record numbers and spend playing games there, much of the time on Zynga’s games.
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