Zynga's FarmVille has over 76 million monthly users and it seems to get bigger by the day. The leading Facebook social gaming company today expanded its reach via a new partnership with MSN Games. Users of MSN Games will be able to play FarmVille on the site through Facebook Connect.
"The new relationship with MSN Games expands Zynga’s efforts to make social games more accessible to new gamers and broadens Zynga’s reach to tens of millions of MSN Games visitors each month," Zynga stated. "The FarmVille launch on MSN Games marks the first time the popular application can be played on a dedicated game destination."
FarmVille is just the beginning of Zynga's relationship with Microsoft, however. In the "coming months," additional Zynga titles will launch on both MSN Games and Windows Live Messenger; these two platforms reach more than a half billion users combined each month.
“Social gaming has gone mainstream,” said Mike Verdu, senior vice president of games at Zynga. “People love to connect with their friends through our games, which are broadly accessible and have universal themes. Bringing FarmVille to a major site like MSN Games is a great way to expand the reach of social games and is a logical next step in how we deliver them to consumers.”
“We’ve heard time and time again that people want a simple, easy way to play great games with friends and family. That’s why MSN Games delivers more than 1,000 fun and engaging games for all ages,” said Mike Ybarra, general manager for Windows Gaming. “As hundreds of millions of customers continue to enjoy social gaming, we’re excited to partner with Zynga to add FarmVille to our broad portfolio of games on MSN Games.”
Zynga's been growing by leaps and bounds. Zynga has over 235 million monthly active users playing its games, and the company just opened an L.A. studio. IndustryGamers named CEO Mark Pincus its 2009 Person of the Year.
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July 19, 2010
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