The Entertainment Merchants Association (EMA) announced today that the second annual GamePlan Summit will be held September 13-15, 2011 at the Hyatt Regency in Chicago, IL. The summit is the leading industry-only conference with retailers in mind, allowing extraordinary networking and meeting opportunities in a single event. A new Executive Forum about the future of the industry has been added this year to improve the summit. In addition, a special charity event benefitting the EMA Scholarship Foundation will also take place.
“GamePlan Summit proved its value in its first year by providing an excellent environment for retailers and game publishers to meet one-on-one to discuss strategic issues for the coming year,” noted Troy Peterson, Senior Buyer – Interactive Entertainment, Target Stores. “The new elements announced for 2011 make it the ‘must-attend’ event for the gaming retail community.”
“EMA’s GamePlan Summit’s success is due to our exhibitors’ support and their continued effort to rise and meet the challenges of the growing demand for the compelling experience found in video gaming,” said EMA President and CEO Bo Andersen. “EMA is pleased to offer a platform for strategic planning and growth for this dynamic segment of the entertainment industry.”

