Today, EA Sports made good on their promise to get into branded sports equipment. Toy Island has designed a series of sports products as part of a partnership with IMG Licensing announced over a year and a half ago. All of the products are expected to be in stores by early October.
“We’re expanding the brand to give young and future EA Sports fans a realistic and innovative experience in the real-world of sports, just as you can in the interactive world by playing an EA Sports videogame,” said Glenn Chin, Vice President of Brand Marketing at EA Sports. “In our games, EA Sports strives for playing experiences that are authentic and help fans enjoy and learn more about the sports they love. With these products, we’re helping young players find their passion and skills for sports as well, while also learning the proper techniques as they go.”
The lineup of EA Sports products will include items like footballs and basketballs in the Sweet Spot Sports line of products, which emit a sound whenever they are hit or held in the right spot. The Voice Command and Sure Shot product lines will help players ages 5 and up to be electronically coached in a variety of sports.
“We couldn’t be more pleased with our line of EA Sports -branded products,” added Robert Weinberg, CEO of Toy Island. “It was our intention along with EA to bring something completely different to the youth sports category and I believe we have succeeded in doing so.”
