Another week, another big announcement from Live Gamer. After signing THQ to the dotted line last week, Live Gamer announced today that it will be handling all worldwide micro-transations for EA. EA will use Live Gamer’s Elements platform with its existing global IT infrastructure to drive its e-commerce business model.
Live Gamer Elements allows EA access to a wealth of new payment options, including advanced virtual goods merchandising, analytics, virtual item gifting, support for fictional (earned in-game) currencies, item storefronts, robust catalog management, and cash in-flows.
"We selected Live Gamer due to its unique ecommerce functionality and payment methods which will augment EA’s current ecommerce capabilities” said Dennis Self, EA’s CIO. “With that, EA is committed to its efforts to enable global online gaming capabilities, and Live Gamer provides us with additional capabilities to do that.”
"EA is synonymous with some of the most popular video games of all time. EA has also embraced and innovated new business models in the game industry since its pioneering efforts in online gaming and now extending to their entrance into social gaming," said Live Gamer co-founder Andrew Schneider. “We are honored to be part of EA’s efforts to further evolve the industry and offer gamers new and exciting online experiences.”
