The billion dollar social game is achievable on Facebook, and someone is going to pull it off soon, said Sebastien DeHalleux, vice president of business development and strategy at EA Interactive and former president of EA’s Playfish social game division.
Speaking at the Inside Social Apps conference in San Francisco today, DeHalleux said that hitting that milestone for the social game industry — which is only about two years old on Facebook — would be astounding. But he noted that the goal is based on a matter of simple math.
To hit $1 billion in sales in the console game industry, game franchises such as Grand Theft Auto have to sell 15 million copies at $60 each. Game franchises that have done so include FIFA soccer, Modern Warfare, Final Fantasy, the Sims, Need for Speed and others.
But to hit $1 billion in revenue with free-to-play social games, a game has to hit 100 million monthly active users who, on average, generate a little above 80 cents a month for a year. That number is achievable, based on the momentum of Facebook games to date, DeHalleux said.
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