EA has published a number of titles that support stereoscopic 3D visuals (Crysis 2 perhaps being the most notable among them). And while the company has been more than willing to support the new technology, it would appear that consumers are somewhat apathetic towards 3D in general. That's not exactly the reaction EA CEO John Riccitiello is looking for.
"Frankly, we have not seen a big uptake for 3D gaming. We haven't seen a big uptake for 3D televisions in the home, at least not yet. And we're not here trying to drive the market, we're here to react to what consumers are looking for," he said on EA's recent earnings call.
He continued, "Right now we're seeing better growth focusing on a different technology innovation - online and social. We've seen really high returns here, and very poor returns focusing on 3D. So our allocation of resources have been toward the new innovations that are growing more rapidly."
Is 3D just the latest fad in gaming and in Hollywood? It certainly hasn't boosted Nintendo's 3DS fortunes.
