We brought you first word that EA would be making its Super Bowl ad spot debut this year, and then one of our sources confirmed our notion that EA is going to be advertising Dante's Inferno during the football event. Now EA has finally shed some light on what they'll be doing for the new video game property. The “Hell Awaits” ad will premiere during the fourth quarter of the Super Bowl XLIV broadcast on CBS next Sunday; it's all part of "a breakthrough marketing campaign crafted to cut through the noise and support the launch of this all-new videogame property amongst 18-34 year old action fans."
"Even within the spectrum of live sports events, the Super Bowl stands apart, almost as a national holiday,” said Frank Gibeau, president at EA. “The Super Bowl is a bull’s-eye in terms of cross-over to our core demographic and the reach is outstanding. Not only does it draw 100 million viewers, but most people watch the Super Bowl live, a rarity in the world of DVRs. While digital outreach to Facebook, Twitter, and online bloggers is a core part of our marketing strategy, we felt that advertising during the Super Bowl is an excellent way to introduce this new IP to a massive cross-section of people who are likely already familiar with the dark and twisted 'Divine Comedy.'”
You can read more about the marketing details for Dante's Inferno in this press release. Also, stay tuned to IndustryGamers as we'll be speaking to EA about Dante's Inferno and why they would invest so much in this new IP considering their recent financial woes.
