Jack Tretton took the stage after a long PlayStation montage that received a decidedly lukewarm response and immediately addressed the single biggest issue for SCEI this year: the PSN outage. He started out with a joke, commenting that nothing excites most gaming enthusiast news writers more than bad news [What us? Never! - Ed.], so to gaming news editors he said, “You're welcome.”
To retailers, who as he pointed out, carried PlayStation back before it was an established brand, he thanked them for their support. To third-parties, who've been supporting PlayStation for the past 15 years, Tretton said he was sorry that the PSN situation had had a negative financial impact on them.
Finally, to the millions of consumers he offered an apology that they had to suspend their networking and online gaming. He noted that network traffic was already back to 90 percent of what it was before PSN went down, and he said they don't take that for granted.
To those that have left and those that have never been a part of the PlayStation brand, Tretton hoped that the full press conference would give them a reason to try them out.

