Double Fusion announced today that it has received a new round of funding led by Jerusalem Venture Partners, though the amount was not given. Additionally, the in-game advertising firm has promoted their Asian subsidiary manager Alex Sood to CEO, replacing Jonathan Epstein who has stepped down from the position he has held since 2006.
“The ongoing confidence and support of our investors ensures our ability to shape the future of in-game advertising,” said Sood. “We’re excited about the future of in-game advertising. The market is showing real traction and acceptance for in-game advertising as a must-have media for brands looking to reach a core demographic target. With the help of our platform and publisher partners, Double Fusion will continue to broaden the in-game product offering, satisfying the growing demands of this market.”
“Since playing an active role in launching the business, JVP is proud to have worked continuously with Double Fusion’s management team as the business has evolved,” said Gadi Tirosh, JVP’s General Partner. “We stand by our philosophy of being long term investors, and we’re excited about working with Alex, given his tenure at Double Fusion and his similarly oriented long term vision.”
