In-game advertising firm Double Fusion sent word today that they've worked with game development studio Coresoft to design an iPhone game in support of Nissan's advertising campaign introducing the Nissan cube in the U.S. as a "mobile device." As you'd expect, since it's an advergame, it's free to download.
cubeparty is available now on the App Store. The game uses the iPhone's accelerometer for steering through 3-D city environments and offers both single and cooperative multiplayer mode for up to eight players. Players can also customize the interior and exterior of each of the different cube models.
"The iPhone is an extremely powerful gaming platform and we are excited to have worked with Nissan to provide auto enthusiasts with an innovative mobile gaming experience," said Jonathan Epstein, president and CEO, Double Fusion. "Just as the cube fits into the mobile lifestyle of car owners, cubeparty typifies Double Fusion's commitment to connecting brands and gamers across all platforms and, as our first involvement with a game exclusively for the iPhone, reinforces our dedication to providing unparalleled reach and the ability to target any and all desired gaming audiences."
"cubeparty is a great way to engage the gaming audience with the Nissan brand through one of the most popular and widespread mobile devices," said Kerry Feuerman, Group Creative Director at TBWA/Chiat/Day. "Double Fusion's extensive experience across all interactive platforms allows Nissan to deliver premium gaming content free of charge to a passionate and trendsetting audience."
We'd expect this advergame to be the first of many from Double Fusion on the iPhone. Gaming on the iPhone is continuing to gain popularity, so offering some free advergame apps certainly makes sense to leverage that audience.
