Double Fusion has announced that it will acquire the NeoEdge Networks. The acquisition of the company will give the in-game advertising specialist expanded reach on both PS3 along with social and casual platforms, adding NeoEdge's100 million monthly video impressions.
“This acquisition highlights our commitment to deliver a complete 360 degree in-game advertising solution for our clients and partners,” said Dan Chambers, Double Fusion’s Head of Sales. “Gaming has become much more than the entertainment of choice for males 18-34. With the dramatic rise of social and casual gaming, it’s now mainstream and appeals to women as well as Generations X and Y. You can basically find a game to fit every age and demographic.”
“THQ has always had an excellent relationship with Double Fusion and we are excited about their recent expansion,” said Tim Walsh, Vice President, THQ Partners. “We have and will continue to embrace in-game advertising to add realism, information and an additional revenue stream for us and our developers.”
Double Fusion also announced that it has signed an agreement with Canadian company Cue Digital Media. Along with expanding its presence in Canada, Cue also represents several highly visible, U.S.-based digital content sites, that include UFC.com, Heavy.com, CollegeHumor.com, TMZ.com andFunnyOrDie.com.
“We are excited to add Double Fusion to Cue’s roster of top tier media properties,” commented Cue CEO David U.K. “With Canada’s gaming industry representing $1.7 billion in economic activity in 2011, and with an expected growth rate of 17% over the next two years as per ESRB 2011 Canadian Study, there is clearly a massive opportunity for Canadian marketers to reach deeply engaged consumers through in-gaming advertising.”
Double Fusion has announced that they have opened a New York City sales office to take advantage of its expanding business. This office will be headed up by VP of East Coast Sales Jesse Paynter and joined by Senior Sales Director, Lou Bridda and Sales Director, Don Snellings; Senior Sales Director Michele Sushin has also joined Double Fusion’s West Coast office.
