Dirt 3 did not have an exceptionally large advertising presence here in the U.S. However, thanks to some viral marketing, some cross-promotional sponsorships and good word of mouth, Brand Director of Internal Studios for Codemasters Guy Pearce indicates it is off to a flying start.
“The reception to Dirt 3 has been truly incredible and a great testament to our hugely talented development team,” said Pearce. “It has received the highest praise, and Metacritic average, of any game in the series so far. At the time of writing it’s one of Metacritic’s top 10 games of 2011, top 5 on Xbox 360. Some reviews have stated it may be the best racing game ever made. We’ve already seen that have an impact on the first eight weeks of sales, as we’ve beaten a lot of the series’ records. For example, it’s the quickest we’ve sold 1 million units of a Dirt game. Having all those excellent accolades out there goes to reinforce the messages we put out about the game, especially as we continue to support Dirt 3 and its extensive program of add-nos over the coming months.”
Find out more in the full interview.
