Electronic Arts' Dead Space Extraction has sold only 9,000 units in September. Admittedly, the game was released near the end of the month and only had a few days within NPD's reporting period, but it's not a good sign for mature titles on the Wii.
The game posted a respectable Metacritic rating of 83, but EEDAR analyst Jesse Divnich believes part of the trouble lies in marketing, or lack thereof. “Electronic Arts didn’t market Dead Space Extraction as much as it does with other titles. And the success or failure of a Wii title usually correlates directly to marketing spend. If Electronic Arts spent little on marketing, I am sure the sell through was no surprise to them. So I do not believe sell through was a disappointment to EA," he told Edge. “Given Wii games tend to have a flatter sales curve, I don’t think 20,000 plus units is out of the question for October and maybe we get a holiday bump in November and December."
If sales for Dead Space Extraction continue at this snail's pace, it could affect the strategy the EA Games label takes with future Wii releases. EA said previously that they were looking at Dead Space as a "test" for mature content on Nintendo's platform.
IndustryGamers has said all along that the mature audience on Wii just isn't there.
Ultimately, most Wii owners looking for mature content also have another high-end platform like a PS3 or Xbox 360, and they're more likely to purchase that sort of content for those systems, not the Wii. Divnich elaborated, “Most games have a 12 to 24 month development schedule and over a year ago the industry was under the assumption that mature-rated games could succeed on the Wii. Unfortunately, as we progressed and witnessed the sales results from games such as MadWorld, it became pretty clear the market size for games with mature-content was extremely small, much smaller than any other home platform. The truth is most core gamers who gravitate towards mature content likely own more than just a Wii.”

14 Comments
11 months ago
That's a shame, because this is easily one of the best games on the Wii.
11 months ago
Yeah, it's too bad, because it likely means more crappy casual and mini-game type stuff for Wii.
11 months ago
It is a chicken-and-egg issue. If the games were there all-along, there would have been a market all-along. I'd love a decent more mature game on my Wii, but this game (shooter on rails, despite the marketing spin) just doesn't appeal to me. Besides, as the article implies, it is a game that came out a year ago on platforms that anyone interested in this genre already bought for their second (or third) console.
11 months ago
I applaud publishers for trying to bring harder core games to the Wii, but frankly the experiment continues to fail. The Wii punters, all 25 million in the US, seem not to care. They want their next Nintendo game not a game from EA, Ubisoft, Sega.
11 months ago
So I suppose this means that Activision wasted their resources in having Treyarch do a Wii port for CoD MW?
11 months ago
bockwai, more established mature franchises like CoD or Resident Evil tend to do better. Dead Space is still a relatively unknown IP, especially to the masses.
11 months ago
Frankly bockwai, CoD is a very rare success on the Wii, but is sales numbers pale in comparison to the install base. Given the high Wii install base, WaW should have sold boatloads.
I also think CoD has the name cache that allows it sell decently on any platform.
11 months ago
I think publishers need to rethink their strategies for exclusive games on the Wii. While this game made sense because the Wii never got the original Dead Space game, games like Madworld should have been released on the 360 and PS3 as well as the Wii, instead of being a Wii exclusive.
The majority of mature rated Wii exclusives are just proving that theres very little money to be made on the Wii for third parties who dabble in m rated games. These developers need to start either making mature games for all three systems or just releasing them on the 360 and PS3. Atleast that way they'll make a decent amount of money.
11 months ago
Well frankly Im not surprised. Not because this is a hardcore game on wii, but because EA marketed this game poorly i saw ZERO ads for this game on tv or magazines other than a few gaming mags, And another reason is that the First dead space on ps3 and 360 was well recieved by the critics also, and also sold poorly...New Ips are floundering left and right, and WE as gamers are to blame, we run out to buy the next HALO spin off, and COD and resident evil, but when something new and fresh like dead space madworld or beyond good and evil come out we pass it on. So yes Publishers will keep rehashing sequals, as long as we keep buying them, and Mini game collections as long as they are profitable. Shame ON US as gamers and Not EA or Sega or High voltage for making a great game on the most popular console.
11 months ago
Anthony: Dead Space may have undersold initial expectations on Xbox 360 and PS3, but not by this much. Gamers are speaking quite loudly with their wallets.
11 months ago
The fact that it had a budget that could easily double that of extraction makes it just as big of a financial failure, hardcore games that are established IPs always do better than those that are new Ips, Extraction though a fine game, at the end of the day was viewed as a quick and easy onrails shooter when it couldve been more in the vains of the RE4 wii edition with a dead space prequal story line, even though it wasnt. So It didnt undersell "initail" expectations, it just plain under sold, i stand by what i said, its a shame that when a quality product comes out like the likes of Beyond good and evil, mad world, or dead space, the same gamers that SCREAM there arent games for me on Wii, are the same ones that only buy established licenses on it and let good games like this one slip by.
10 months ago
The original Dead Space had good reviews and benefited from good word of mouth, eventually selling over one million copies. Extraction will do a fraction of this business and almost certainly not spawn a sequel, the way the first game will. EA was trying to capture the same audience as Resident Evil: The Umbrella Chronicles (which did pretty well for itself), but they didn't succeed.
Some may struggle to come up with convoluted explanation as to why a modestly hyped mature Wii title could move under 10k, but it's really simple: the core Wii audience isn't as big as some outspoken individuals assert.
6 months ago
it on. So yes Publishers will keep rehashing sequals, as long as we keep buying them, and Mini game collections as long as they are profitable. Shame ON US as gamers and Not EA or Sega or High voltage for making a great game on the most popular console.
micro sd card
3 months ago
NPD pegged it at >9k, and all sorts of games bombed in this past year, just makes this one failed test out of the games that did sell decently (of which Spyborgs did not). A valiant effort, but the userbase simply doesn't value the title at $50 MSRP. Does it deter? Yes, of course. Should it stop publishers from trying? Of course not. There's still money to be had.
At least EA has more information on how to go about with a Wii game: you can't go super-casual (see all the shovelware that doesn't sell), yet you can't strip games of mechanics that were important to a series (even though it is a quality product like Dead Space Extraction). It's a more unpredictable market than the PS3/360 market, in which anyone and their mother can tell what sells on those systems.
Post a Comment
Login With IndustryGamers
Create an account, it literally takes like 5 seconds and you'll never have to do it again.
Login / Register
Login With Facebook
Have a Facebook account? Just hit the button and you can comment on our site!