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Dead Island Ships Over 1 Million Units in First Week in North America

Posted September 14, 2011 by James Brightman

Dead Island has seen mixed, but mostly favorable reviews since its release on September 6, and the game is clearly getting noticed as publisher Deep Silver today announced that it's shipped over 1 million units of Techland's zombie invasion title in North America in the first week alone.

Deep Silver also noted that Dead Island "has held the #1 chart position in many global markets including the UK and France as well as on Steam, and will have sold 2 million units globally to retailers by the end of this week."

“We’re thrilled at the retail reception Dead Island has achieved in its first few days,” said Geoff Mulligan, Chief Operating Officer at Deep Silver, “The critical ‘first week’ of game sales has been an enormous sales success for Deep Silver. We’re working quickly with our distribution partner in North America, Square Enix, to restock shelves as quickly as we can.”

"With more than a million copies sold, I feel good knowing that the world is now more prepared than ever for what to do should a real zombie invasion ever threaten humanity." said Mike Fischer, president and CEO of Square Enix, Inc.

Dead Island has been the source of some controversy ever since its first trailer grabbed the spotlight. More recently, Techland had to apologize for an unlockable skill labeled "feminist whore."

James Brightman has been covering the games industry since 2003 and has been an avid gamer ever since the days of Atari and Intellivision. He was previously the EIC of GameDaily Biz.

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